Janice Haley Janice Haley

Janice Haley is the CEO & Founder of Tone-y-Bands, a fitness company focused on helping people fit fitness in to their busy lives.  Janice has over 30 years of strategic and tactical expertise in manufacturing operations, business development, sales, marketing, and public relations.

Tone-y-Bands is an FAU Tech Runway Venture II company. Tone-y-Bands was selected from over 200 finalist companies and awarded a $25k non-equity grant, a year’s mentorship and office space. During the year at FAU, Tone-y-Bands finalized 3 patents, reduced production expenses, introduced new products and packaging, and grew sales through a website redesign and launch on Amazon Launchpad. Tone-y-Bands won the SBA Innovateher Award for Palm Beach County and was a semi-finalist for Sup-X and the FAU Business Plan Competition. Tone-y-Bands has been featured around the country on CBS, Fox, and locally in the Sun Sentinel, Miami Herald, and Boca Raton Observer. Tone-y-Bands innovative wrist weights are used by celebrity trainers and fitness leaders in the in their studios, on line classes and DVD’s. Janice is now helping other entrepreneurs as an FAU Tech Runway mentor.

A serial entrepreneur, Janice co-founded Celsius with her husband Steve Haley. Together they grew Celsius to over $12m in sales and on to Nasdaq. This category creating beverage company won over 13 awards for Best New Beverage and Best New Health Initiative and was featured on over 1000 newscasts on NBC, CBS, ABC, Fox, and independents in all US markets, and on Food Network Unwrapped, NBC Today Show, The Doctors, and Extra, and internationally. Celsius was available in over 30,000 locations in a variety of retail channels and numerous countries.

Prior to Celsius, Janice worked in ERP software industry with hundreds of manufacturers to evaluate their business processes for production, operations, supply chain management, sales, and accounting to strategize on the best way to implement software to increase operational efficiencies and profitability. She was featured in Fortune Magazine: Women Move Up in Manufacturing which featured the Top Ten Women in the Manufacturing Industry. She began her career with hands on experience working on the production floor of ITT, and then at Honeywell selling to the military with a Top Secret clearance.

Janice has a BA in Marketing from the University of Florida.  She served as President of APICS, and is a certified AFAA personal trainer.


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